That phrase comes from the Alice and Wonderland Story, which I was reminded of when reading a book by Steven Covey.
There is so much that can be done with social media. There is, Social Media Analytics, Social
Media Apps, Social Media Marketing, finding strategies for communicating with value and more.... Being the detailed person that I am, I
almost got lost in the mix. I realized it all means nothing unless, you are making real connections with real people. It’s easy
to develop a site and to start following people and to retweet information and
have people follow you, but where are you going? If you don’t know, I guess "any road will
do."
I’ve been struggling on what to write about next. Yes I have a class project, and a very exciting one. However, what I have been struggling with is where do I want to go with social media, and what vehicles will get me there. I am studying Marketing and Communication.
I’ve been struggling on what to write about next. Yes I have a class project, and a very exciting one. However, what I have been struggling with is where do I want to go with social media, and what vehicles will get me there. I am studying Marketing and Communication.
Social Media is about making real connections with real people. Business, Organizations and Services are about meeting the needs and desires of people. Business, Organizations
and Services are not people but they are based on ideas of people. My goal through social media is:
- Connecting the value of a brand with the people who appreciate it.
This is a Vivian quote, “There are no great institutions,
only great people who have been given a great idea”. Behind every great institution, you will find
a person and behind that person you will find an idea, that idea sparked
something in that person. A good example
of this is the pickle. Did you know the pickle has a timeline dating back to
2400 B.C (http://www.nyfoodmuseum.org/_ptime.htm). The origin is unknown. But somewhere along the line I am sure, a
great inventor experimenting with cucumbers, said uuuhm, this is good, I like
it, I will share this with others.
Today there are pickle lovers, pickle organizations, pickle
terminology, and many pickle manufacturers.
One that stands out in my mind is Vlasic Pickles, founded by Franjo Vlasic Somewhere along the line Franco Vlasic acted
on an idea that he would manufacture his own brand of pickles. Adding to that idea was the idea that pregnant women
crave pickles. They began to tell that
story with an image of a stork, and pickle cravings. Vlasic has their own very unique brand of pickles. But it was first an idea. Thanks you Bryan Ruiz (https://www.facebook.com/bryanrui) for sharing this image
on his blog http://www.bryanandrewruiz.com/blog/?p=576
Unless you are sharing something, some people connect with, following and being followed is
just another way of going in circles.
